{"id":10099,"date":"2020-02-05T12:00:56","date_gmt":"2020-02-05T11:00:56","guid":{"rendered":"https:\/\/www.grupocatala.com\/?p=10099"},"modified":"2021-02-18T11:43:20","modified_gmt":"2021-02-18T10:43:20","slug":"grup-catala-entra-al-consorci-kiwi-passion","status":"publish","type":"post","link":"https:\/\/www.grupocatala.com\/ca\/grup-catala-entra-al-consorci-kiwi-passion\/","title":{"rendered":"Grup Catal\u00e0 entra al consorci Kiwi Passion"},"content":{"rendered":"<h2>Neix a It\u00e0lia el consorci Kiwi Passion amb un clar objectiu: satisfer el consumidor<\/h2>\n<p>D&#8217;acord amb els estatuts, el recentment fundat Consorzio Kiwi Passion (KP) t\u00e9 com a objectiu el llan\u00e7ament, el desenvolupament, la protecci\u00f3, la promoci\u00f3 i la venda de varietats especials de kiwis.<\/p>\n<p>El consorci neix de la iniciativa i l&#8217;acord entre CamFruit, representat per Claudio Dal Pane, empresa llicenciat\u00e0ria per a una varietat de kiwis vermells de Enza Fruit, i FruitsWorldWide ses, llicenciat\u00e0ria per a Europa de dues varietats propietat de Enza Fruit-NZ.<\/p>\n<p>La gamma de varietats actualment consta de dos kiwis de polpa groga \/ vermella (una directament derivada de l&#8217;altra) i una varietat de polpa groga. No obstant aix\u00f2, el consorci t\u00e9 sota estudi altres seleccions, de colors groc, vermell i verd, que podran afegir-se si demostren que compleixen amb els requisits m\u00ednims.<\/p>\n<p>Amb les dues varietats de kiwis vermells, es preveu cobrir un calendari a Europa que s&#8217;est\u00e9n des de finals de setembre fins a finals de mar\u00e7. La varietat de polpa groga es cull a finals d&#8217;octubre i es comercialitza fins a finals de la primavera.<\/p>\n<p>Els principals criteris de selecci\u00f3 que ha adoptat el consorci i que s\u00f3n complerts plenament per les varietats actualment aprovades s\u00f3n, en ordre d&#8217;import\u00e0ncia:<\/p>\n<ul>\n<li>excel\u00b7lent experi\u00e8ncia gustativa de l&#8217;consumidor final;<\/li>\n<li>validesa comercial (vida \u00fatil, aptituds per a la manipulaci\u00f3 i el transport);<\/li>\n<li>validesa agron\u00f2mica (fertilitat, productivitat, resist\u00e8ncia a condicions adverses).<\/li>\n<\/ul>\n<p>L&#8217;aspecte m\u00e9s important per al consorci \u00e9s l&#8217;experi\u00e8ncia de l&#8217;consumidor final, perqu\u00e8 totes les parts de el sector informen dels l\u00edmits de l&#8217;kiwi verd tradicional Hayward, ja que \u00e9s extremadament dif\u00edcil, amb aquesta varietat, proporcionar al consumidor un producte amb el grau adequat de maduresa en el moment de l&#8217;consum. A m\u00e9s, la finestra de consum curta d&#8217;aquesta varietat \u00e9s un obstacle important per al creixement de la demanda.<\/p>\n<p>Les noves varietats que el consorci kiwi Passion pret\u00e9n difondre i comercialitzar es caracteritzen per:<\/p>\n<ul>\n<li>mat\u00e8ria seca a l&#8217;almenys un 20% m\u00e9s gran que Hayward;<\/li>\n<li>sucres solubles entre un 20 i 30% m\u00e9s alts que Hayward;<\/li>\n<li>finestra de consum \u00f2ptima significativament m\u00e9s \u00e0mplia que la de Hayward.<\/li>\n<\/ul>\n<p>El projecte ja ha comen\u00e7at a escala europea, at\u00e8s que, entre els aproximadament 15 membres actuals, hi ha productors molt importants de el sector de la fruita espanyols, francesos, italians i grecs. El seg\u00fcent pas \u00e9s explorar mitjan\u00e7ant camps de prova noves \u00e0rees de cultiu al Marroc i Turquia.<\/p>\n<p>De fet, el requisit molt baix d&#8217;hores de fred de totes les varietats ofereix, d&#8217;una banda, la possibilitat de conrear el kiwi verd en zones clim\u00e0tiques &#8220;prohibides&#8221; fins ara. D&#8217;altra banda, la necessitat de conrear les varietats de polpa vermella sota cobertura permanent augmenta la possibilitat d&#8217;estendre la seva producci\u00f3 fins i tot en zones relativament fredes com Fran\u00e7a i el nord d&#8217;It\u00e0lia.<\/p>\n<p>A m\u00e9s dels productors, el consorci ja compta amb dos socis comercials importants, De la Muntanya It\u00e0lia i Greenyard It\u00e0lia, que, des del primer moment, van creure fermament en el projecte. Col\u00b7laboraran tant en la difusi\u00f3 de l&#8217;cultiu entre productors experts com en la comercialitzaci\u00f3 i distribuci\u00f3 del producte a tot Europa.<\/p>\n<p>Mentrestant, a la recerca de productors a l&#8217;hemisferi sud ja s&#8217;han iniciat contactes prometedors a Per\u00fa, Xile, Argentina i Sud-\u00e0frica.<\/p>\n<p>Actualment, el consorci compta amb unes cent hect\u00e0rees de cultiu, parts de les quals ja es troba en producci\u00f3. Per 2020, es preveuen 150 hect\u00e0rees m\u00e9s, amb l&#8217;objectiu d&#8217;arribar a un total de 500 hect\u00e0rees per a 2022.<\/p>\n<p>El consorci s&#8217;ocupar\u00e0 en exclusiva de la protecci\u00f3 de les seves varietats. De fet, ja hi ha hagut alguns casos de falsificaci\u00f3, davant els quals s&#8217;han pres mesures.<\/p>\n<p>A m\u00e9s, es proporcionar\u00e0 a tots els membres un protocol de cultiu que s&#8217;adapti a les caracter\u00edstiques edafoclim\u00e0tiques espec\u00edfiques de les diverses \u00e0rees de cultiu. Tamb\u00e9 s&#8217;oferir\u00e0 assist\u00e8ncia t\u00e8cnica b\u00e0sica, dirigida a aconseguir est\u00e0ndards constants i d&#8217;excel\u00b7l\u00e8ncia.<\/p>\n<p>El consorci s&#8217;encarregar\u00e0 en exclusiva de la comercialitzaci\u00f3 del producte, en estret contacte i en plena col\u00b7laboraci\u00f3 tant amb els envasadors autoritzats com amb les dues empreses comercialitzadores importants esmentades anteriorment.<\/p>\n<p>El consorci est\u00e0 present com a convidat a Fruit Logistica a l&#8217;estand de De la Muntanya (pavell\u00f3 27 &#8211; estand D 20). Tamb\u00e9 est\u00e0 representat per 2 dels 15 membres productors-envasadors en els seus respectius estands: Agrilepidio (pavell\u00f3 2.2 &#8211; estand C07) i Eden Fruit (pavell\u00f3 2.2 &#8211; estand C06), on es podr\u00e0 obtenir informaci\u00f3 sobre el consorci.<\/p>\n<p>El debut i la presentaci\u00f3 oficial es dur\u00e0 a terme en la pr\u00f2xima edici\u00f3 de Macfrut (de el 5 a el 7 de maig de 2020).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neix a It\u00e0lia el consorci Kiwi Passion amb un clar objectiu: satisfer el consumidor D&#8217;acord amb els estatuts, el recentment fundat Consorzio Kiwi Passion (KP) t\u00e9 com a objectiu el &#8230; <a title=\"Grup Catal\u00e0 entra al consorci Kiwi Passion\" class=\"read-more\" href=\"https:\/\/www.grupocatala.com\/ca\/grup-catala-entra-al-consorci-kiwi-passion\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Grup Catal\u00e0 entra al consorci Kiwi Passion\">Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":1,"featured_media":10090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[1016,1014,170,177,178,180,1017,1015],"class_list":["post-10099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-colaboracion-ca","tag-consorci","tag-fruita","tag-grup-catala-ca","tag-grupcatala-ca","tag-grupocatala-ca","tag-kiwi-ca","tag-passio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grup Catal\u00e0 entra al consorci Kiwi Passion<\/title>\n<meta name=\"description\" content=\"Neix a It\u00e0lia el consorci Kiwi Passion amb un clar objectiu: satisfer el consumidor D&#039;acord amb els estatuts, el recentment fundat Consorzio Kiwi Passion\" \/>\n<meta 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